We are looking for a high-energy, trend-obsessed **Creative Designer** to lead our visual presence across web and social. You aren’t just a "pixel pusher"—you are a visual storyteller who understands what makes a US consumer stop scrolling and click "Buy."
Your primary playground will be **Figma**, where you will design high-converting landing pages and thumb-stopping social media assets (Instagram, TikTok, LinkedIn, and X).
### **Key Responsibilities**
* **Conversion-Focused Landing Pages:** Design sleek, modern, and mobile-responsive landing pages in Figma that align with US direct-to-consumer (DTC) and B2B design standards.
* **Trend-Driven Social Content:** Create static and motion-ready assets for social media. You must be able to adapt styles quickly based on what is currently trending on TikTok and Instagram.
* **Cultural Curation:** Infuse designs with "US-centric" aesthetics. You should understand American humor, slang, seasonal trends (e.g., Black Friday, Super Bowl, Spring Break), and the visual "vibe" of premium US brands.
* **Brand Evolution:** Maintain and evolve our brand guidelines, ensuring consistency across every touchpoint.
* **Rapid Prototyping:** Turn a rough brief into a polished Figma prototype with speed and precision.
### **What We’re Looking For**
* **Figma Mastery:** You live in Figma. You use auto-layout, components, and variants like a pro.
* **Cultural Fluency:** Even if you aren't based in the US, you consume US media, follow US influencers, and understand the "American look"—which often leans toward minimalism, bold typography, and high-quality lifestyle imagery.
* **Trend Awareness:** You know the difference between "clean girl aesthetic," "corporate Memphis," and "lo-fi/gen-z" styles, and you know when to use each.
* **Marketing Intuition:** You understand that a pretty design is useless if it doesn't convert. You design with the user’s psychology in mind.
* **Portfolio:** A portfolio that shows a mix of clean web layouts and edgy, vibrant social media creative.
### **Bonus Points**
* Basic motion graphics skills (After Effects or Figma prototyping).
* Experience with AI design tools (Midjourney/Firefly) to speed up workflow.
* Strong English communication skills for collaborative brainstorming.
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