Job Description

Job Description and Duties

The California Lottery is looking for a dynamic Email Marketing and Loyalty Program Analyst who is passionate about email marketing and fostering player relationships and retention.

About Us

The California Lottery is a multi-billion-dollar enterprise headquartered in Sacramento. It is one of the few state agencies that is a revenue generator, not accepting taxpayer dollars from the state’s general fund. Our mission is to provide supplemental funding to California schools while simultaneously supporting local communities. Ninety-five cents of every dollar spent by players goes back to local communities in the form of contributions to public schools and colleges, prizes and retailer compensation.

In fiscal year 2023-24, the California Lottery provided over $2 billion in supplemental funding for California public schools, bringing the total contributions to more than $46 billion since we began in 1985. Lottery products are sold at more than 23,000 retail locations throughout the state. Product offerings include an average of 52 fun and entertaining Scratchers games and several draw games such as Powerball, Mega Millions, and SuperLotto Plus and daily games such as Fantasy 5 and Hot Spot.

About The Role

Under direction of the Chief of Engagement & Retention Marketing and reporting directly to the Staff Services Manager II - Marketing Manager Player Loyalty and Email Communications, the Email Marketing and Loyalty Program Analyst will be responsible for the execution and optimization of the Lottery's loyalty programs and email communications. This role will leverage enterprise email software and proprietary loyalty program tools designed to drive customer engagement and deliver program success. This position is critical to ensuring that the Lottery provides an exceptional experience that motivate consumers to play Lottery games, build an understanding of the Lottery's mission and impact, increase loyalty to the brand, and drive sales in order to generate supplemental funding for public education.

For full job description, please see Duty Statement.

This position requires a current Marketing Analyst II exam. If you need to take the exam or if your score has expired, click here to gain list eligibility.

This position is headquartered at the Lottery Headquarters in Sacramento and is eligible for a hybrid telework schedule. Employees must be able to report to their assigned headquarters office as assigned. Travel expense to and from the assigned headquarters are the responsibility of the employee. Eligibility for telework requires the employee to reside in California per California Government Code Section 14200 which states: “telecommuting means the partial or total substitution of computers or telecommunication technologies, or both, for the commute to work by employees residing in California.

All Experience and Education relating to the Minimum Qualifications listed on the Classification Specification should be included to clearly demonstrate how you meet the Minimum Qualifications for the position on your State Application (STD Form 678). The application should also clearly demonstrate the candidate’s ability to meet the Desirable Qualifications identified in this job advertisement. The Classification Specification is located on this Job Announcement Posting under "Minimum Requirements."

It is highly recommended that you apply online using your CalCareers account. It is not necessary to return the contact letter if you applied electronically. Please ensure to monitor your email and/or CalCareers account for communication associated with your application submission.

Effective July 1, 2025, specific Bargaining Units and associated Excluded State employees are subject to a salary reduction between 2% - 4.62% in exchange for hours for Personal Leave hours each month. For more details, please click to visit the California Department of Human Resources (CalHR) website.

The Lottery is less than 30 minutes from all that Downtown Sacramento has to offer. Amenities include an onsite restaurant, free gym, close to the light rail station, electric car charging stations, and free parking!! Apply today to join a dynamic organization that is not only passionate about its mission, but also its people!!

You will find additional information about the job in the .

Working Conditions

1. Schedule:  Monday - Friday, 8:00 am to 5:00 pm
2. Travel: Infrequent travel as needed.
3. Other: Work during evenings or weekends may be occasionally required

Special Requirements

• The California State Lottery Act provides that no person may be hired as an employee of the Commission if that person has been convicted of a felony or any gambling related offense.
• The position(s) require(s) a Background Investigation be cleared prior to being hired.
• If you are basing your eligibility on education, (), provide your transcripts and/or diploma. Applicants with foreign transcripts must provide a transcript evaluation that indicates the number of units to which the foreign course work is equivalent.  Transcripts and evaluations may be unofficial ; official transcripts will be required upon appointment .  Please redact birthdates and social security numbers.

Desirable Qualifications

In addition to evaluating each candidate's relative ability, as demonstrated by quality and breadth of experience, the following factors will provide the basis for competitively evaluating each candidate:

• A bachelor’s degree, preferably with a specialization in marketing, communications, or related field.
• Minimum of three years of hands-on email marketing experience. Understanding of email best practices, i.e. CAN-SPAM laws, content creation, list management and targeting, knowledge of dynamic content, and campaign automation and orchestration.
• Minimum of three years loyalty marketing experience on a high-profile consumer brand. Understanding of loyalty marketing best practices and experience driving customer acquisition/enrollments/subscriptions, engagement, and retention.
• Proficiency using an advanced enterprise email marketing platform (i.e. Salesforce Marketing Cloud, Adobe Campaign, Oracle/Responsys, or Hubspot etc.)   Strong HTML skills preferred.
• Strong proficiency in Microsoft Office (Word, Excel, PowerPoint, Outlook, Teams, Adobe Creative Cloud, Canva etc. a plus.)
• Strong analytical skills. Familiarity and comfort with data, including the ability to use data to analyze and monitor program health as well as understand consumer behavior, set goals and metrics, and aid in the prioritization of initiatives and campaigns.
• Skilled communicator with experience building presentations and presenting data and promotional plans. Well-versed in reporting out and presenting to stakeholders on campaign performance and program initiatives.
• Excellent design, copywriting, and proofreading skills with an ability to be detail oriented. Excellent project management skills with the ability to give direction to graphic designers, marketing agencies/vendors, and creatives. Excellent organizational skills and the ability to manage multiple campaigns simultaneously.

• Experience in gaming, entertainment, e-commerce, fast-moving consumer goods (FMCG), or consumer packaged goods (CPG) categories preferred.

Benefits

Benefit information can be found on the CalHR website and the CalPERS website.

Position Location

Headquarters

700 North 10 th Street

Sacramento, CA 95811

Required Application Package Documents

The following items are required to be submitted with your application. Applicants who do not submit the required items timely may not be considered for this job:

• Current version of the State Examination/Employment Application STD Form 678 (when not applying electronically), or the Electronic State Employment Application through your Applicant Account at All Experience and Education relating to the Minimum Qualifications listed on the Classification Specification should be included to demonstrate how you meet the Minimum Qualifications for the position.
• Resume is required and must be included.

Job Tags

Permanent employment, Full time, Work at office, Local area, Remote work, Monday to Friday, Weekend work, Afternoon shift,

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